In rural areas, population decline and aging have led to a shortage of local talent and a weakening of information dissemination. In many regions, the appeal of tourism and local industries is not fully conveyed, and the number of visitors and people involved is trending downward.
At the same time, some popular destinations now face “overtourism,” where an excessive concentration of visitors disrupts the daily lives of residents. The original ideal that “tourism should be embraced by the community” is being shaken, and its sustainability is called into question.
Against this backdrop, we work alongside local communities to uncover and refine the unique appeal of each area, accompanying them from the very stage of “creating” valuable content. From there, we harness digital technology to deliver it outward in a sustainable way, connecting it to a cycle of engaged populations and local economies.
Drawing people to a region through tourism and growing its engaged population. Online Travel Co., Ltd. plans and drives tourism projects tailored to each region's challenges, working toward truly sustainable tourism. Here we introduce some of our initiatives.
Through website production and information dissemination via social media, we run promotions that convey the appeal of each region. Leveraging the “traveler's perspective” we have cultivated as a travel agency, we plan and produce content designed to make people want to visit and experience the area.
Drawing on locally rooted stories, culture, food, and scenery, we design experiences that can only be had here and appeal that makes people want to share it. Valuing both the visitor's and the community's perspectives, we create reasons to visit through experience programs, model itineraries, and more.
We plan and develop systems such as web services and applications in response to regional challenges and tourism needs. From e-tickets and reservation management systems for visitors to dedicated websites that convey a region's charm, we flexibly deliver products suited to each purpose.
Leveraging the website-operation and customer-service expertise we have built over many years as a travel agency, we strive to create systems that are intuitive for visitors and impose minimal operational and management burden on local businesses.
In addition to researching, planning, producing, and operating tourism content, we leverage our in-house booking system to provide seamless support from sales through to results verification. Rather than launching a promotion and stopping there, we visualize outcomes based on real data such as actual bookings and usage trends, and feed them into the next round of improvements.
